of the US Men's National Team began in late 2009. The most popular sport in the world, football (soccer), has started to make a large footprint here in the states. With the US National Team emerging as a real threat to take home the world's most coveted trophy, The World Cup, buzz is beginning to build for Americans across the world. USA 2010 is helping to grow the hype by providing a symbol of support, the USA 2010 wristband™. This commemorative wristband, while may be only a small symbol, shows that American's are supporting their team on a quest against the world on the field.